Two Domino’s employees post a series of videos on YouTube while they are doing disgusting things to the food before they give it to customers. In the most recent video, Kristy is filming Michael put boogers on the Domino’s sandwiches. “According to spokesman Tim McIntyre of Domino’s, the employees were identified and promptly terminated.” Dominos is also considering filing a suit on the two for brand defamation.
This was a quote from a letter Kristy wrote about the incident, “It was all a prank and me nor Michael expected to have this much attention from the videos that were uploaded!” she wrote. “No food was ever sent out to any customer. We would never put something like that on you tube if it were real!! It was fake and I wish that everyone knew that!!!!”
Spokesperson Tim McIntyre wants to protect the brand name, but has not issued press releases and will not hold a press conference. He doesn’t want to bring more attention to the issue than there already is. Dominos has over 125,000 people employees in their company and hope that Dominos can get past this.
By not holding a press conference, I think that McIntyre is not taking the issue seriously. The Dominos YouTube scandal is all over the internet and has been on the news. People across the country are blogging and tweeting about the incident. I do think it was appropriate for both employees to be fired and I think scandals like this will continue to occur in the food industry. There will little prodromes for this crisis and Dominos sales will diminish because of this.
For more information please visit:
http://www.marketingvox.com/dominos-employees-cause-youtube-brand-scandal-043809/
